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type_genre:"Case study"
~isPartOf:"CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft"
~type_genre:"Bibliography included"
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Cases on strategic social media utilization in the nonprofit sector
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Handbook of research on integrating social media into strategic marketing
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Crowdfunding : the corporate era
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Digital and social media marketing : a results-driven approach
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E-marketing ; Vol. 1
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Advanced digital marketing strategies in a data-driven era
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
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Advances in social networking and online communities (ASNOC) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Cases on innovations in educational marketing : transnational and technological strategies
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Chandos Publishing social media series
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Contemporary issues in social media marketing
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Cultural and technological influences on global business
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Customer-centric marketing strategies : tools for building organizational performance
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Produktivität von Musikkulturen
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Digitale Kommunikation
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-adoption and socio-economic impacts : emerging infrastructural effects
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E-business managerial aspects, solutions and case studies
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E-marketing ; Vol. 2
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E-marketing ; Vol. 3
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E-marketing in developed and developing countries : emerging practices
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Digitalisierung im touristischen Vertrieb - mit Omnichannel bestimmt endgültig der Kunde die Regeln
Seeliger, Carsten
;
Welbers, Georg
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 879-887)
.
2017
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