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type_genre:"Case study"
~isPartOf:"Corporate reputation review : an international journal"
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Defying a reputational crisis : Cadbury's Salmonella scare ; why are customers willing to forgive and forget?
Carroll, Conor
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10003849787
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