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type_genre:"Case study"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Erfurter Hefte zum angewandten Marketing
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ERIM report series research in management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Handbook of research on integrating social media into strategic marketing
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Crowdfunding : the corporate era
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Department of Economics discussion paper series / University of Oxford
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Digital and social media marketing : a results-driven approach
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
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Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
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2021
Persistent link: https://www.econbiz.de/10012672089
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
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2018
Persistent link: https://www.econbiz.de/10012111629
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3
Influencers : the role of social influence in marketing
Du Plessis, Christilene
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2017
Persistent link: https://www.econbiz.de/10011859770
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