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type_genre:"Case study"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
~subject:"Mass Customization"
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
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Resolving the paradox of choice by leveraging the long tail of micro-communities - the case off the mass customising company Spreadshirt.com
Enders, Albrecht
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 382-397
Persistent link: https://www.econbiz.de/10009234910
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