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type_genre:"Case study"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Marketing management
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2002-2006
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Aakash
1
BOP
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Business model
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Commercialization
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International journal of technology marketing : IJTMkt
Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The marketing review
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UTB / Management
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Berichte aus der Betriebswirtschaft
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Cases on branding strategies and product development : successes and pitfalls
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Corporate communications : an international journal
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Fallstudien zur Unternehmensführung
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Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of wine business research : IJWBR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
MNCs in India : issues and challenges
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Management decision : MD
2
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Meffert-Marketing-Edition
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer eBook Collection
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Strategic market creation : a new perspective on marketing and innovation management
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Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
2
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
Saved in:
3
Case study : Nokia's strategies in Indian mobile handsets markets during 2002 to 2006
Bidyarthi, H. M. Jha
;
Srivastava, Ashish K.
;
Bokad, P. V.
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10009405894
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