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type_genre:"Case study"
~isPartOf:"Marketing and operations management research"
~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~subject:"Nonprofit-Organisation"
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Marketing and operations management research
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Management for professionals
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Social Marketing im Sport
Nufer, Gerd
;
Reiche, Elena
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 503-527)
.
2013
Persistent link: https://www.econbiz.de/10009704973
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