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type_genre:"Case study"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
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Buyer-seller interactions in mature industrial markets : blurring the relational-transactional selling dichotomy
Geiger, Susi
;
Finch, John H.
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10009270843
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