//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Case study"
~person:"Alonso, Abel Duarte"
~person:"Held, Dirk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Werbewirkung
2
Australia
1
Australien
1
Brand management
1
Emotion
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Kaufentscheidung
1
Markenführung
1
Neuromarketing
1
Neuroscience
1
Neurowissenschaften
1
Online-Marketing
1
Professional sports
1
Profisport
1
Purchase decision
1
Social Web
1
Social web
1
Sport organization
1
Sportorganisation
1
Toyota Motor Europe
1
Vodafone AG
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Case study
Fallstudie
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Alonso, Abel Duarte
Held, Dirk
Bischopinck, Yvonne von
2
Ceyp, Michael
2
Ceyp, Michael H.
2
Aldas-Manzano, Joaquin
1
Alguacil Jiménez, Mario
1
Amblee, Naveen
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Bigné Alcañiz, J. Enrique
1
Bronner, Kai
1
Bui, Tung
1
Burmann, Christoph
1
Büschken, Joachim
1
Calabuig Moreno, Ferran
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
DeRosia, Eric David
1
Dubach Spiegler, Erica
1
Dumont, Georgette E.
1
Fang, Cheng-hsi
1
Galak, Jeff
1
Gannon-Cook, Ruth
1
Garnier, Marion
1
Gause, Jan Moritz
1
Grether, Mark
1
Griffin, Christine
1
Grohs, Reinhard
1
Große Ophoff, Markus
1
Hammerschmidt, Maik
1
Hede, Anne-Marie
1
Henkel, Sven
1
Herbrand, Nicolai Oliver
1
Hernández, Asunción
1
Hildebrand, Christian
1
Hollenbeck, Candice R.
1
Huber, Frank
1
more ...
less ...
Published in...
All
International journal of leisure and tourism marketing : IJLTM
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
2
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->