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type_genre:"Case study"
~person:"Ferrell, Odies C."
~subject:"Stakeholder"
~type_genre:"Aufsatz im Buch"
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Macromarketing - a global focus ; Vol. 2
1
Strategic sales and strategic marketing
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ECONIS (ZBW)
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An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Strategic sales and strategic marketing
,
(pp. 69-82)
.
2011
Persistent link: https://www.econbiz.de/10008798057
Saved in:
2
A macromarketing ethics framework : stakeholder orientation and distributive justice
Ferrell, Odies C.
;
Ferrell, Linda
-
2009
Persistent link: https://www.econbiz.de/10003876304
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