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type_genre:"Case study"
~person:"Wathieu, Luc"
~person:"Wetsch, Lyle"
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Search: subject_exact:"Internet-Marketing"
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Cases on innovations in educational marketing : transnational and technological strategies
1
E-marketing ; Vol. 3
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
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2
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
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3
Der Rabattrummel
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
7
,
pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
Saved in:
4
The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
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