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type_genre:"Case study"
~subject:"Athletes"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Qualitative research in organizations and management : an international journal
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ECONIS (ZBW)
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Grundlegende Betrachtung des Sports zur Ableitung von Implikationen für das Markenmanagement im und mit Sport
Könecke, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 45-72)
.
2014
Persistent link: https://www.econbiz.de/10010354134
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2
Looking to the past to understand the present : organizational change in varsity sport
Parker, Daniel
;
Grandy, Gina
- In:
Qualitative research in organizations and management : …
4
(
2009
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10003916471
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