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type_genre:"Case study"
~subject:"Brand management"
~type_genre:"Fallstudie"
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Nachhaltig gelebte Unternehmenskultur und Marken-Erfolg : Beispiel dm-drogerie-markt
Harsch, Erich
- In:
Markenführung in strukturell veränderten Märkten : …
,
(pp. 100-113)
.
2010
Persistent link: https://www.econbiz.de/10003969752
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