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type_genre:"Case study"
~subject:"Corporate culture"
~subject:"Strategic management"
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Corporate communications : an international journal
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Strategy power plays : how the world's most strategic minds reach the top of their game
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ECONIS (ZBW)
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1
Identity, communication and change management in Ferrari
Invernizzi, Emanuele
;
Romenti, Stefania
;
Fumagalli, Michela
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 483-497
Persistent link: https://www.econbiz.de/10009671824
Saved in:
2
The Indianapolis Motor Speedway
Brunnemer, Timothy
;
Buffington, James R.
;
Harper, Jeffrey S.
- In:
Journal of business case studies
4
(
2008
)
12
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003797842
Saved in:
3
Brian France : the prince of Nascar
Lowry, Tom
- In:
Strategy power plays : how the world's most strategic …
,
(pp. 133-143)
.
2007
Persistent link: https://www.econbiz.de/10003595276
Saved in:
4
Das strategische Marketing-Management von Motorsportprojekten der Automobil-Industrie : aufgezeigt an der Rennsport-Serie Formel 1
Vulpus, Stephan
-
2001
Persistent link: https://www.econbiz.de/10001607590
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