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type_genre:"Case study"
~subject:"Discourse theory"
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Berti, Barbara
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Sieben, Barbara
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
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ECONIS (ZBW)
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Der linguistic turn in der Managementforschung
Sieben, Barbara
- In:
Diskurs und Ökonomie : diskursanalytische Perspektiven …
,
(pp. 49-78)
.
2015
Persistent link: https://www.econbiz.de/10010469630
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2
The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension
Schmidt, Christopher M.
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 411-424)
.
2011
Persistent link: https://www.econbiz.de/10009011217
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3
Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
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4
Business and national identity : the press coverage of Fiat's bids for Chrysler and Opel
Degano, Chiara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 301-324)
.
2011
Persistent link: https://www.econbiz.de/10009011227
Saved in:
5
Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Poppi, Franca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009011327
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