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type_genre:"Case study"
~subject:"Fitness industry"
~type_genre:"Sammlung"
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Fitness industry
Fitness-Wirtschaft
5
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
1980-1994
1
Behavioral economics
1
Business network
1
Confidence
1
Consumer behaviour
1
Contract theory
1
Corporate culture
1
Corporate finance
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Dienstleistungsmarketing
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Electronic Banking
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Electronic banking
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Franchising
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Führungskräfte
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Gesundheitsmarketing
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Gesundheitsmarkt
1
Gesundheitsvorsorge
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Großbritannien
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Health care marketing
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Innovationsdiffusion
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Investitionsentscheidung
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Konsumentenverhalten
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1
Marktsegmentierung
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Sammlung
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51
Aufsatz in Zeitschrift
51
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20
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Graue Literatur
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Non-commercial literature
13
Arbeitspapier
8
Working Paper
8
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Henneberg, Stephan C.
1
Kieser, Werner
1
Malmendier, Ulrike
1
Mouzas, Stefanos
1
Naudé, Peter
1
Püschel, Ruben
1
Schmitz, Christoph
1
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Journal of business market management : jbm
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
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ECONIS (ZBW)
5
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1
Essays on mobile technology in service delivery
Schmitz, Christoph
-
2018
Persistent link: https://www.econbiz.de/10011875858
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2
Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
Saved in:
3
Markendifferenzierung als Disziplin
Kieser, Werner
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 320-333)
.
2010
Persistent link: https://www.econbiz.de/10003925027
Saved in:
4
Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.
;
Mouzas, Stefanos
;
Naudé, Peter
- In:
Journal of business market management : jbm
3
(
2009
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
Saved in:
5
Behavioral approaches to contract theory and corporate finance
Malmendier, Ulrike
-
2002
Persistent link: https://www.econbiz.de/10001717876
Saved in:
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