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type_genre:"Case study"
~subject:"International market entry"
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International market entry
Multinationales Unternehmen
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The challenge of BRIC multinationals
5
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
3
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Doing business in India : building research-based practice
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Handbook of Islamic marketing
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Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008
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International business : new challenges, new forms, new perspectives
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Progress in international business research
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ECONIS (ZBW)
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Doing business in emerging markets
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Liu, Leigh Anne
-
2021
-
3rd edition
Persistent link: https://www.econbiz.de/10012384443
Saved in:
2
Chinese multinational companies in North Rhine-Westphalia/Germany : modes, characteristics and motivations of their investment
Li, Zifeng
-
2018
Persistent link: https://www.econbiz.de/10011956386
Saved in:
3
Internationalization as co-evolution of market - and non-market strategies : the case of vale
Rodrigues, Suzana Braga
;
Dieleman, Marleen
- In:
The challenge of BRIC multinationals
,
(pp. 269-294)
.
2017
Persistent link: https://www.econbiz.de/10011583728
Saved in:
4
Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
5
Building political connexions to expand overseas : the trajectory of a Brazilian construction company
Calixto, Cyntia Vilasboas
;
Gama, Marina Amado Bahia
- In:
The challenge of BRIC multinationals
,
(pp. 369-391)
.
2017
Persistent link: https://www.econbiz.de/10011583736
Saved in:
6
Internationalization of Russian business : a double-headed strategy?
Atnashev, Timur
;
Vashakmadze, Teimuraz
- In:
The challenge of BRIC multinationals
,
(pp. 423-450)
.
2017
Persistent link: https://www.econbiz.de/10011583739
Saved in:
7
FDI strategies of Chinese companies in the electronics industry : motives, locations, and entry mode choices
Luo, Xiaoyan
;
Lema´nski, Michał K.
- In:
The challenge of BRIC multinationals
,
(pp. 589-628)
.
2017
Persistent link: https://www.econbiz.de/10011583753
Saved in:
8
The challenge of BRIC multinationals
Tulder, Rob van
(
ed.
);
Verbeke, Alain
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011562978
Saved in:
9
How multinationals create value in Russia
Medvedev, Andrey
;
Amann, Wolfgang
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011739208
Saved in:
10
Value creation during different development stages : what changes when an entrepreneurial firm transforms into a multinational corporation?
Zettinig, Peter
;
Sandberg, Birgitta
;
Fuerst, Sascha
-
2017
Persistent link: https://www.econbiz.de/10011597908
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