//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Case study"
~subject:"Internet marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing management
Advertising effects
45
Werbewirkung
45
Online-Marketing
10
Brand management
9
Deutschland
9
Germany
9
Markenführung
9
Markenimage
7
Marketingmanagement
7
Brand image
6
Consumer behaviour
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Markenpolitik
4
Social Web
4
Social web
4
USA
4
United States
4
Advertising
3
Automotive industry
3
Emotion
3
Erfolgsfaktor
3
Fernsehwerbung
3
Kfz-Industrie
3
Perception
3
Product Placement
3
Product placement
3
Sponsoring
3
Sponsorship
3
Success factor
3
Television advertising
3
Wahrnehmung
3
Werbung
3
Öffentlichkeitsarbeit
3
Advertising music
2
Australia
2
Australien
2
more ...
less ...
Type of publication
All
Article
11
Book / Working Paper
4
Type of publication (narrower categories)
All
Case study
Article in journal
1,719
Aufsatz in Zeitschrift
1,719
Aufsatz im Buch
149
Book section
149
Graue Literatur
114
Non-commercial literature
114
Arbeitspapier
96
Working Paper
96
Hochschulschrift
53
Thesis
31
Collection of articles of several authors
17
Lehrbuch
17
Sammelwerk
17
Fallstudie
15
Textbook
15
Guidebook
12
Ratgeber
12
Aufsatzsammlung
9
Conference paper
9
Konferenzbeitrag
9
Bibliografie enthalten
7
Bibliography included
7
Collection of articles written by one author
4
Sammlung
4
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Abstract
1
Bibliografie
1
CD-ROM, DVD
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Statistik
1
more ...
less ...
Language
All
English
10
German
5
Author
All
Bischopinck, Yvonne von
2
Ceyp, Michael
2
Ceyp, Michael H.
2
Aldas-Manzano, Joaquin
1
Alonso, Abel Duarte
1
Bigné Alcañiz, J. Enrique
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Dubach Spiegler, Erica
1
Dumont, Georgette E.
1
Garnier, Marion
1
Gause, Jan Moritz
1
Grether, Mark
1
Hede, Anne-Marie
1
Hernández, Asunción
1
Hildebrand, Christian
1
Hynes, Geraldine E.
1
Janson, Marius A.
1
Kellett, Pamm
1
Klewes, Joachim
1
Küster, Inés
1
Lang, Rainer
1
Markarian, Rosa
1
Michahelles, Florian
1
Mimoun, Mohammed Slim Ben
1
O'Shea, Michelle
1
Oswald, Laura R.
1
Poncin, Ingrid
1
Ruiz Mafe, Carla
1
Suemanotham, Torpong
1
Veloutsou, Cleopatra
1
Vila, Natalia
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Cases on strategic social media utilization in the nonprofit sector
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Pervasive advertising
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
2
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
3
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
4
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
5
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
6
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
Saved in:
7
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
8
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
9
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
10
Bannerwerbung im Internet : Tipps für Praxis und Forschung
Gause, Jan Moritz
-
2010
Persistent link: https://www.econbiz.de/10008989174
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->