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Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.
;
Mouzas, Stefanos
;
Naudé, Peter
- In:
Journal of business market management : jbm
3
(
2009
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
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