//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Case study"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sozialmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Social Marketing
708
Social marketing
708
Nonprofit marketing
441
Nonprofit-Marketing
441
Consumer behaviour
248
Konsumentenverhalten
248
Nonprofit organization
198
Nonprofit-Organisation
198
Fundraising
173
USA
136
United States
136
Marketing management
119
Marketingmanagement
119
Advertising effects
114
Werbewirkung
114
social marketing
111
Charity
84
Wohltätigkeit
83
Behavioral economics
77
Verhaltensökonomik
77
Brand management
76
Markenführung
76
Gesundheitsvorsorge
71
Preventive care
71
Charitable organization
65
Gemeinnützige Organisation
65
Social Web
63
Social web
63
Corporate Social Responsibility
61
Corporate social responsibility
61
Experiment
61
Higher education institution
61
Hochschule
61
Internet marketing
56
Online-Marketing
56
Australia
53
Australien
53
Advertising
51
Werbung
50
Beziehungsmarketing
48
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
34
Book / Working Paper
11
Type of publication (narrower categories)
All
Case study
Aufsatz in Zeitschrift
Working Paper
Article in journal
35
Collection of articles of several authors
30
Sammelwerk
30
Hochschulschrift
23
Aufsatzsammlung
21
Thesis
15
Graue Literatur
13
Non-commercial literature
13
Aufsatz im Buch
12
Book section
12
Bibliografie enthalten
8
Bibliography included
8
Lehrbuch
8
Textbook
8
Arbeitspapier
6
Handbook
6
Handbuch
6
Konferenzschrift
6
Fallstudie
4
Conference proceedings
3
Dissertation u.a. Prüfungsschriften
3
Guidebook
3
Ratgeber
3
Fallstudiensammlung
2
Systematic review
2
Übersichtsarbeit
2
Mehrbändiges Werk
1
Multi-volume publication
1
Universitätsschrift
1
more ...
less ...
Language
All
English
36
German
9
Author
All
Ford, John B.
2
Gordon, Ross
2
Kennedy, Ann-Marie
2
Mottner, Sandra
2
Tscheulin, Dieter K.
2
Alajoutsijärvi, Kimmo
1
Alam, Gazi Mahabubul
1
Andreasen, Alan R.
1
Baker, Michael John
1
Bandyopadhyay, Chinmoy
1
Bayardo Tobar-Pesántez, Luis
1
Beerli-Palacio, Asunción
1
Bhattacharjee, Sandeep
1
Brychkov, Dmitry
1
Bádéjọ, Folúké A.
1
Carrigan, Marylyn
1
Castillo-Abdul, Bárbara
1
Chad, Paul
1
Cotte, June
1
Czaplewski, Andrew J.
1
Dietrich, Martin
1
Dietrich, Timo
1
Domegan, Christine
1
Donbesuur, Francis
1
Fitzgerald, Christine
1
Franken, Birgit
1
French, Jeff
1
Galiano-Coronil, Araceli
1
Gerhard, Julia
1
Godby, Robert W.
1
Gopaldas, Ahir
1
Gosling, Martyn
1
Harkin, Katharine
1
Harris, Fiona
1
Harris, Phil
1
Hastings, Gerard
1
Helmig, Bernd
1
Henderson, Stephen
1
Islam, Mohammad Mominul
1
Iyer, Pramod
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of nonprofit & public sector marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Arts marketing : an international journal ; AM
2
European journal of marketing : EJM
2
Freiburger betriebswirtschaftliche Diskussionsbeiträge
2
International journal of islamic marketing and branding
2
Journal of macromarketing
2
Journal of social marketing : JSOCM
2
Marketing theory
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Australasian marketing journal
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business horizons
1
Corporate governance : international journal of business in society
1
EuroMed journal of business
1
European journal of marketing
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of historical research in marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service theory and practice : JSTP
1
Manthan : journal of commerce and management
1
Scandinavian journal of management
1
Schriften zum Kultur- und Museumsmanagement
1
The journal of consumer marketing
1
The journal of management development
1
Wittener Diskussionspapiere
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
2
Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
Saved in:
3
Obesity, family units and social marketing intervention : evidence from Nigeria
Nwoba, Arinze Christian
;
Mogaji, Emmanuel
;
Zahoor, Nadia
; …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2892-2927
Persistent link: https://www.econbiz.de/10013457399
Saved in:
4
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
5
Social marketing : ready to help revolutionise marketing education
Harris, Fiona
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10013275478
Saved in:
6
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
7
Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria
;
Galiano-Coronil, Araceli
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
Saved in:
8
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
9
BUILD: a five-step process to develop theory-driven social marketing interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
10
Nonprofit marketing expenses : who spends more than others?
Lee, Young-Joo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012623637
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->