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type_genre:"Case study"
~subject:"Public relations"
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
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The dark side of social media : a consumer psychology perspective
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ECONIS (ZBW)
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When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
2
Vertrauen im Kontext des nachhaltigen Konsums : unter besonderer Berücksichtigung bisektoraler Kooperationen des WWF Deutschland
Riemer, Kevin
-
2015
Persistent link: https://www.econbiz.de/10010505238
Saved in:
3
Die sozialen Medien des Web 2.0 : strategische und operative Erfolgsfaktoren am Beispiel der Facebook-Kampagne des WWF
Gysel, Sascha
;
Michelis, Daniel
;
Schildhauer, Thomas
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 221-235)
.
2010
Persistent link: https://www.econbiz.de/10008771873
Saved in:
4
I'm calling from Greenpeace ...
Stone, Marty
- In:
Die Kampagnenmacher : die neuen Instrumente und …
,
(pp. 211-214)
.
2007
Persistent link: https://www.econbiz.de/10003741409
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