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The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
7
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Bridging linguistics and economics
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
3
Innovative perspectives on corporate communication in the global world
3
Intercultural business communication and simulation and gaming methodology
3
The ins and outs of business and professional discourse research : reflections on interacting with the workplace
3
The rise of management-speak
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
International management and language
2
Language in international business : developing a field
2
The handbook of business discourse
2
"Leadership matters?" : Finding voice, connection and meaning in the 21st century
1
Africa in the new millennium : challenges and prospects
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Alternative market research methods : market sensing
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Approaches to managing organizational diversity and innovation
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Artificial intelligence in marketing
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British journal of management : BJM
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Cambridge handbook of strategy as practice
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Conflict management and intercultural communication : the art of intercultural harmony
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Consumer psychology in a social media world
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Die Sprache der Wirtschaft
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Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
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Diversity management : eine transdisziplinäre Herausforderung
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
ESG Integration and SRI Strategies in the EU : Challenges and Opportunities for Sustainable Development
1
Economically speaking : essays in honour of Chris Braecke
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Emerging topics and technologies in information sytems
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
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The language of the European Union about SRI : a diachronic linguistic analysis (2002-2022)
Martini, Alice
- In:
ESG Integration and SRI Strategies in the EU : …
,
(pp. 263-281)
.
2023
Persistent link: https://www.econbiz.de/10014369519
Saved in:
2
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
3
Measuring corporate gender diversity and inclusion with UW-TOPSIS and linguistic intervals
Liern, Vicente
;
Pérez-Gladish, Blanca
- In:
Operational Research Methods in Business, Finance and …
,
(pp. 81-97)
.
2023
Persistent link: https://www.econbiz.de/10014319839
Saved in:
4
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
Saved in:
5
Language requirement for naturalization, linguistic networks, and international migration: the role of common unofficial language
Okafor, Luke Emeka
;
Khalid, Usman
;
Aziz, Nusrate
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 1-31)
.
2022
Persistent link: https://www.econbiz.de/10013369875
Saved in:
6
Managing corporate terminology as an internationalization strategy : an overview
Cabezas-García, Melania
- In:
Innovative perspectives on corporate communication in …
,
(pp. 39-61)
.
2021
Persistent link: https://www.econbiz.de/10012543087
Saved in:
7
The role of transcreation in corporate communication : a case study in the US healthcare sector
Díaz-Millón, Mar
- In:
Innovative perspectives on corporate communication in …
,
(pp. 159-176)
.
2021
Persistent link: https://www.econbiz.de/10012543121
Saved in:
8
Seeking spaces of convergence : cognitive web accessibility and easy-to-read tools as a new market niche in Spain
Ponce-Márquez, Nuria
- In:
Innovative perspectives on corporate communication in …
,
(pp. 195-214)
.
2021
Persistent link: https://www.econbiz.de/10012543124
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9
The rhetoric of mass communication and media in the contrastive sociolinguistics
Duc Huu Pham
- In:
Handbook of research on entrepreneurship, innovation, …
,
(pp. 76-95)
.
2021
Persistent link: https://www.econbiz.de/10013258606
Saved in:
10
Do linguists need economics and economists linguistics?
Vigouroux, Cécile B.
;
Mufwene, Salikoko S.
- In:
Bridging linguistics and economics
,
(pp. 1-55)
.
2020
Persistent link: https://www.econbiz.de/10012215204
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