//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Collection of articles of several authors"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Artists
1
Athletes
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Konsumentenverhalten
1
Künstler
1
Sportler
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Aufsatz im Buch
Ratgeber
Book section
1
Language
All
English
1
Author
All
Daswani, Aarzoo
1
Jain, Varsha
1
Kumar, Abhishek
1
Published in...
All
Brand research : [an outcome of the second International Conference on Brand Management]
Celebrity, convergence and transformation
5
Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
The Oxford handbook of management consulting
2
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Challenges in an age of dis-engagement
1
Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
1
Cutting edge international research
1
Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Entrepreneurial strategic content
1
Ethical branding and marketing : cases and lessons
1
Exploring public relations
1
Exploring the rise of fandom in contemporary consumer culture
1
Gender and public relations : critical perspectives on voice, image, and identity
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbook of the economics of art and culture ; Vol. 1
1
Handbuch Kommunikationsmanagement
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
Integrated marketing communication
1
Journal of promotion management : JPM
1
Key issues in marketing management
1
Kundenintegration & Customer Empowerment
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Managing sport business : an introduction
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing in the new global order : challenges and opportunities
1
Marketing management in Asia
1
Marketing theory and applications ; 2012=Vol. 23
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->