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type_genre:"Collection of articles of several authors"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Interview"
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International journal of advertising : the quarterly review of marketing communications
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Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
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Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
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