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type_genre:"Collection of articles of several authors"
~person:"Brownlie, Douglas"
~person:"Mehner, Jaqueline"
~person:"Moskowitz, Marina"
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Celebrity endorsement
3
Celebrity-Werbung
3
Advertising effects
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Advertising planning
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Beziehungsmarketing
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Brand image
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Deutschland
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Germany
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Collection of articles of several authors
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Brownlie, Douglas
Mehner, Jaqueline
Moskowitz, Marina
Adlmaier-Herbst, Dieter Georg
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Behrmann, Malte
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Breberina, Jovica
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Brown, Stephen
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Farrell, Nathan
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Hewer, Paul
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Kerrigan, Finola
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Konhäusner, Peter
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ECONIS (ZBW)
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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte
;
Konhäusner, Peter
;
Mehner, Jaqueline
; …
-
bbw Hochschule
-
2018
Persistent link: https://www.econbiz.de/10012004443
Saved in:
2
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
3
Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003846393
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