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type_genre:"Collection of articles of several authors"
~person:"Burgers, Henri"
~person:"Deeksha Singh"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
2
Celebrity-Werbung
2
Advertising effects
1
Business start-up
1
Credibility
1
Entrepreneurship
1
Entrepreneurship approach
1
Estimation
1
Glaubwürdigkeit
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India
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Indien
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Reputation
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Strategisches Management
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Collection of articles of several authors
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Burgers, Henri
Deeksha Singh
Schaaf, Daniela
3
Bhatanacharoen, Pojanath
2
Clark, Timothy
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Greatbatch, David
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Adler, Moshe
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Adlmaier-Herbst, Dieter Georg
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Agyapong, Gloria Kakrabah-Quarshie
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Alberola Amores, Leonor
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Alperstein, Neil M.
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Appiah-Nimo, Christina
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Arthurs, Jane
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Awan, Asif
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Bao, Yeqing
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Basil, Michael
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Behrmann, Malte
1
Bettman, James R.
1
Boyle, Raymond
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Brandes, Leif
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Breberina, Jovica
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Brown, Stephen
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Brownlie, Douglas
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Burkhalter, Janée N.
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Böhling, Andreas
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Camilleri, Mark Anthony
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Casais, Beatriz
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Cave, Joanna
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Chen, Peng
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Darshan, Richa
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Daswani, Aarzoo
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Datta, Saroj
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Davidsson, Per
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Davies, Fiona
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Davis, Jennifer
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Delbecq, André L.
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Eisend, Martin
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Escalas, Jennifer Edson
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Farrell, Nathan
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Entrepreneurial strategic content
1
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ECONIS (ZBW)
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Celebrity capital as a strategic asset : implications for new venture strategies
Hunter, Erik J.
;
Burgers, Henri
;
Davidsson, Per
- In:
Entrepreneurial strategic content
,
(pp. 137-160)
.
2009
Persistent link: https://www.econbiz.de/10008738104
Saved in:
2
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
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