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type_genre:"Collection of articles of several authors"
~subject:"Advertising effects"
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Asia Pacific journal of marketing and logistics
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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