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type_genre:"Collection of articles of several authors"
~subject:"Information dissemination"
~type_genre:"Interview"
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Search: subject_exact:"Referral marketing"
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Information dissemination
Viral marketing
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Virales Marketing
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Collection of articles of several authors
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Goyal, Tarun
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Lanz, Andreas U.
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Ouardi, Yannick
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ECONIS (ZBW)
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Essays on marketing and online social networks
Lanz, Andreas U.
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2017
Persistent link: https://www.econbiz.de/10011706497
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2
Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun
-
2016
Persistent link: https://www.econbiz.de/10011492106
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3
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
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2016
Persistent link: https://www.econbiz.de/10011492107
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