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type_genre:"Collection of articles of several authors"
~subject:"Internet marketing"
~subject:"Werbewirkung"
~type_genre:"Bibliografie enthalten"
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Internet marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte
;
Konhäusner, Peter
;
Mehner, Jaqueline
; …
-
bbw Hochschule
-
2018
Persistent link: https://www.econbiz.de/10012004443
Saved in:
2
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
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3
Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003846393
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