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type_genre:"Collection of articles of several authors"
~subject:"Markenartikel"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Celebrity endorsement"
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Markenartikel
Celebrity endorsement
30
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Adlmaier-Herbst, Dieter Georg
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Becker, Carsten
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Huber, Frank
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Meyer, Frederik
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Pandelaere, Mario
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
2
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
3
Der Mensch als Marke : Konzepte - Beispiele - Experteninterviews
Adlmaier-Herbst, Dieter Georg
(
ed.
)
-
2011
-
2., ungekürzte Auflage
Persistent link: https://www.econbiz.de/10008902054
Saved in:
4
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
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