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type_genre:"Collection of articles of several authors"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
931
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196
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190
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124
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124
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115
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114
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104
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Sheth, Jagdish N.
4
Pilarczyk, Bogna
3
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2
Freiling, Jörg
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Robson, Julie
2
Zaltman, Gerald
2
Ali, Abdul
1
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1
Ashraf, Samreen
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Day, George S.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Griffith, David
1
Hamilton, Rebecca W.
1
Harker, Michael
1
Harris, Phil
1
Hart, David
1
Henderson, Geraldine Rosa
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American Marketing Association
9
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Journal of marketing management : MM
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
Zeszyty naukowe
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Management science - theory and applications
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Research in marketing / Supplement : an annual compilation of research
1
Review of marketing science
1
SAGE library in marketing
1
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
1
Studenteninitiative
1
Transition, competitiveness and economic growth
1
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ECONIS (ZBW)
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Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
5
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
6
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
7
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
8
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
9
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
10
Handbook on ethics and marketing
Nill, Alexander F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011298119
Saved in:
1
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