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type_genre:"Collection of articles of several authors"
~subject:"Pricing strategy"
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Pricing strategy
Rabatt
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Consumer behaviour
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Meffert, Heribert
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Scheinkönig, Yamina
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Essays on behavioral pricing and consumer's product perceptions
Scheinkönig, Yamina
-
2017
Persistent link: https://www.econbiz.de/10011789967
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Preis- und Konditionenmanagement - auf dem Weg in die Discount-Gesellschaft? : Dokumentation des Workshops vom 23. Juni 2003
Meffert, Heribert
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10013330184
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