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type_genre:"Collection of articles of several authors"
~type_genre:"Aufsatz im Buch"
~type_genre:"Interview"
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Search: subject_exact:"Referral marketing"
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Viral marketing
350
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Social Web
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Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
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1
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
12
Electronic word of mouth as a promotional technique : new insights from social media
9
Word of mouth and social media
9
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer psychology in a social media world
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer engagement marketing
3
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Handbook of research on mobile marketing management
3
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
Research
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital advertising : theory and research
2
E-marketing ; Vol. 1
2
Environmental, social, and governance perspectives on economic development in Asia ; part B
2
Handbook of research on customer engagement
2
Handbook of research on integrating social media into strategic marketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Leveraging computer-mediated marketing environments
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ECONIS (ZBW)
350
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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3
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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4
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
Saved in:
5
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
Saved in:
6
Analyses of visitors' experiences in museums based on e-word of mouth and TripAdvisors online reviews : the case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art a...
Richmond, Fordjour
;
Uchechukwu, Nwogu Chimaraoke
; …
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 192-216)
.
2023
Persistent link: https://www.econbiz.de/10014365979
Saved in:
7
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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8
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
Saved in:
9
Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika
;
Gorzelańczyk, Natalia
- In:
Economy 4.0 and the COVID-19 pandemic : a review of research
,
(pp. 179-186)
.
2023
Persistent link: https://www.econbiz.de/10014325891
Saved in:
10
User sentiment analysis of Cashkumar peer-to-peer (P2P) lending platform : based on Google reviews
Gupta, Sagar Suresh
;
Mahajan, Jayant
- In:
Smart analytics, artificial intelligence and …
,
(pp. 97-122)
.
2023
Persistent link: https://www.econbiz.de/10014320755
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