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type_genre:"Collection of articles written by one author"
~isPartOf:"Legends in marketing"
~type_genre:"Handbuch"
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Marketing management
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Legends in marketing
Legends in strategic marketing
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Acta Universitatis Oeconomicae Helsingiensis / A
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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ECONIS (ZBW)
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Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Managerial marketing : the early years
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969735
Saved in:
9
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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