//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Collection of articles written by one author"
~isPartOf:"Successful social media and ecommerce strategies in the wine industry"
~subject:"Kaufmotiv"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Weinbau"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kaufmotiv
Weinbau
8
Wine industry
8
Social Web
5
Social web
5
Deutschland
2
Germany
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Argentina
1
Argentinien
1
Australia
1
Australien
1
Big event
1
Comparison
1
Consumer motivation
1
Content analysis
1
Crowdsourcing
1
Customer integration
1
Discourse theory
1
Diskurstheorie
1
Event marketing
1
Event-Marketing
1
Großveranstaltung
1
Inhaltsanalyse
1
Internet usage
1
Internetnutzung
1
Italien
1
Italy
1
Kundenintegration
1
Preismanagement
1
Pricing strategy
1
Social network
1
Soziales Netzwerk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Collection of articles written by one author
Aufsatz im Buch
Book section
1
Language
All
English
1
Author
All
Dean, David L.
1
Forbes, Sharon L.
1
Published in...
All
Successful social media and ecommerce strategies in the wine industry
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->