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type_genre:"Collection of articles written by one author"
~isPartOf:"Successful social media and ecommerce strategies in the wine industry"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Successful social media and ecommerce strategies in the wine industry
Global strategic management in the service industry : a perspective of the new era
1
Measuring consumer behavior in hospitality for enhanced decision making
1
Reputation, regulation, and market organization
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Web 2.0 : the business model
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Current status of global wine ecommerce and social media
Szolnoki, Gergely
;
Thach, Liz
;
Kolb, Dani
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 1-12)
.
2016
Persistent link: https://www.econbiz.de/10011558699
Saved in:
2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
3
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
4
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
5
Cross-cultural comparison of social media usage in the wine industry : differences between the United States and Germany
Hoffmann, Carsten
;
Szolnoki, Gergely
;
Thach, Liz
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 154-166)
.
2016
Persistent link: https://www.econbiz.de/10011558855
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