//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Collection of articles written by one author"
~person:"Wiedmann, Klaus-Peter"
~subject:"Spillover effects"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriedesign"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Spillover effects
Product design
4
Produktgestaltung
4
Consumer behaviour
3
Konsumentenverhalten
3
New product development
2
Perception
2
Produktentwicklung
2
Wahrnehmung
2
Advertising
1
Automotive
1
Automotive industry
1
Brand
1
Brand image
1
Brand logo
1
Brand management
1
Consumer inferences
1
Driving safety
1
Eye-tracking
1
Kfz-Industrie
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Schweden
1
Self-congruity
1
Sensory marketing
1
Spillover effect
1
Spillover-Effekt
1
Sweden
1
Symmetry
1
USA
1
United States
1
Visual perception
1
Visuelle Wahrnehmung
1
Werbung
1
attitude
1
design
1
imagery
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Collection of articles written by one author
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Wiedmann, Klaus-Peter
Bettels, Jannick
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->