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type_genre:"Collection of articles written by one author"
~subject:"Unternehmensdienstleistung"
~type_genre:"Guidebook"
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Unternehmensdienstleistung
B-to-B-Marketing
34
Business-to-business marketing
34
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12
Lieferantenmanagement
7
Supplier relationship management
7
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6
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Dienstleistungsmarketing
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Services marketing
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Verkaufsverhalten
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Doerr, John E.
2
Schultz, Mike
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Frederiksen, Lee W.
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Martínez Onaindía, Carlos
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Resnick, Brian
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ECONIS (ZBW)
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
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2
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
3
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
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