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type_genre:"Company information"
~subject:"Konsumgütermarketing"
~type_genre:"Thesis"
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Zur Identifikation und Bearbeitung von Leerfeldern in der qualitätspolitischen Diskussion : aufgezeigt am Beispiel der mißglückten Einführung des 400g-Packungskonzeptes im Kaffeema...
Költgen, Michael
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1997
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