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type_genre:"Congress report"
type_genre:"Übersichtsarbeit"
~person:"Pepels, Werner"
~person:"Varian, Hal R."
~subject:"Markenpolitik"
~type_genre:"Lehrbuch"
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2006
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003325897
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2003
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014005358
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