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type_genre:"Einführung"
~subject:"Kommunikation"
~subject:"Mast-Jägermeister AG <Wolfenbüttel>"
~type_genre:"Bibliografie enthalten"
~type_genre:"Interview"
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Kommunikation
Mast-Jägermeister AG <Wolfenbüttel>
Advertising planning
17
Werbeplanung
17
Theorie
11
Theory
11
Advertising effects
10
Werbewirkung
10
Marketing management
7
Marketingmanagement
7
Deutschland
6
Germany
6
Kommunikationsstrategie
5
Marketing
5
Werbung
5
Advertising
4
Estimation
4
Schätzung
4
Market research
3
Marktforschung
3
Cluster analysis
2
Clusteranalyse
2
Promotional materials
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2
Werbemittel
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Werbestrategie
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1995-1996
1
Advertising media
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Automotive industry
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Brand management
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Brauerei
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Brauwirtschaft
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Cluster-Analyse
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Competition
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Computer-assisted marketing
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Consumer behaviour
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Consumer goods marketing
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Distance selling
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German
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Fuchs, Wolfgang
2
Unger, Fritz
2
Gatermann, Michael
1
Gärtner, Robert Henrik
1
Kaempfe, Hasso
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Springer Gabler <Firma>
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Akzente
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ECONIS (ZBW)
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
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2
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
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3
Management der Marketing-Kommunikation
Unger, Fritz
;
Fuchs, Wolfgang
-
2005
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10002548676
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4
Management der Marketing-Kommunikation : mit 32 Tabellen
Unger, Fritz
;
Fuchs, Wolfgang
-
2005
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515088
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