//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Einführung"
~subject:"Konsumentenverhalten"
~subject:"Mast-Jägermeister AG <Wolfenbüttel>"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mast-Jägermeister AG <Wolfenbüttel>
Advertising planning
5
Werbeplanung
5
Advertising
2
Advertising effects
2
Deutschland
2
Germany
2
Werbestrategie
2
Werbewirkung
2
Werbung
2
Automotive industry
1
Brand management
1
Consumer behaviour
1
Consumer goods marketing
1
Erfolgsfaktor
1
Internet marketing
1
Kfz-Industrie
1
Kommunikation
1
Konsumgütermarketing
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Personenkraftwagen
1
Promotional materials
1
Spirits industry
1
Spirituosenindustrie
1
Success factor
1
Unternehmen
1
Werbemittel
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Einführung
Interview
Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
12
Book section
12
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
7
Working Paper
7
Hochschulschrift
4
Reprint
4
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Thesis
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Umfrage
1
more ...
less ...
Language
All
German
2
Author
All
Domke, Britta
1
Gatermann, Michael
1
Kaempfe, Hasso
1
Konrad, Birgit
1
Seeger, Christoph
1
Published in...
All
Akzente
1
Harvard-Business-Manager : das Wissen der Besten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
2
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->