Hartwig, Jessica; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2016) 5, pp. 9-18
Since the 1960s, people dream to enrich the reality with virtual elements. Today, technologies like Smartphones are widely available and grant easy access to Augmented Reality services. This article examines the usefulness of Augmented Reality as a tool for customer services that go beyond funny...