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type_genre:"Elektronischer Datenträger als Beilage"
~person:"Auer, Manfred"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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HR marketing
2
Human Resource Management
2
Personalmanagement
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Personalmarketing
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Employer Branding
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Employer attractiveness
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Employer branding
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Elektronischer Datenträger als Beilage
Aufsatz in Zeitschrift
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Auer, Manfred
Baum, Matthias
10
Kabst, Rüdiger
9
Van Hoye, Greet
7
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5
Grace, Debra
5
Näppä, Anna
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Merk, Janina
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Miles, Sandra Jeanquart
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Mölk, Andreas
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Neves, José Gonçalves das
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Schmidtke, Corinna
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Tkalac Verčič, Ana
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Blanck, Christina
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Bondesson, Niklas
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European management journal
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Schmalenbach journal of business research : SBUR
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ECONIS (ZBW)
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How do potential applicants make sense of employer brands?
Auer, Manfred
;
Edlinger, Gabriela
;
Mölk, Andreas
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10012522875
Saved in:
2
Designing brands and managing organizational politics : a qualitative case study of employer brand creation
Mölk, Andreas
;
Auer, Manfred
- In:
European management journal
36
(
2018
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10011917231
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