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type_genre:"Fallstudie"
~isPartOf:"Gabler Edition Wissenschaft / Strategische Unternehmensführung"
~type_genre:"Conference paper"
~type_genre:"Systematic review"
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Mentale Modelle als Basis von Implementierungsstrategien : Konzepte für ein erfolgreiches Change Management
Bach, Norbert
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2000
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