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type_genre:"Fallstudie"
~isPartOf:"Global business and organizational excellence : a review of research & best practices"
~isPartOf:"Innen beginnen : von der internen Kommunikation zum Internal Branding"
~type:"article"
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Global business and organizational excellence : a review of research & best practices
Innen beginnen : von der internen Kommunikation zum Internal Branding
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Business-to-business brand management : theory, research and executive case study exercises
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Journal of world business : JWB
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Public relations case studies : Fallbeispiele aus der Praxis
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ECONIS (ZBW)
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Using branding to effect internal change at Spie Batignolles
Collins, Hilary
;
Crespin-Mazet, Florence
; …
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10009387267
Saved in:
2
Wording als Instrument des Internal Branding : am Beispiel PRISMA-Kreditversicherung
Krobath, Karin
;
Schabauer, Melitta
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 99-115)
.
2010
Persistent link: https://www.econbiz.de/10003898136
Saved in:
3
Internal Branding und Intranets
Schillerwein, Stephan
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 133-148)
.
2010
Persistent link: https://www.econbiz.de/10003898138
Saved in:
4
Internal & Employer Branding im Tourismus : Hotel Hochschober und das "Goldene Beziehungsdreieck"
Grumbach-Palme, Cathrine
;
Leeb, Karin
;
Zirkler, Irmgard
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 175-187)
.
2010
Persistent link: https://www.econbiz.de/10003898142
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