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type_genre:"Fallstudie"
~isPartOf:"Implementing new business models in for-profit and non-profit organizations : technologies and applications"
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
Engaging consumers through branded entertainment and convergent media
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International journal of sports marketing & sponsorship
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
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(pp. 246-265)
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2011
Persistent link: https://www.econbiz.de/10009126074
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