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type_genre:"Fallstudie"
~isPartOf:"Journal of global marketing"
~source:"econis"
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Apple Computer Inc.
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Malaysia
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Journal of global marketing
California management review
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Der Mensch im Unternehmen
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EF / European Foundation for the Improvement of Living and Working Conditions
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International journal of advertising : the quarterly review of marketing communications
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Journal of change management : an international journal
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Learning in doing: social, cognitive, and computational perspectives
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ismail, Ahmed Rageh
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009725931
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