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type_genre:"Fallstudie"
~isPartOf:"Journal of hospitality marketing & management"
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Journal of hospitality marketing & management
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
4
Event-Marketing : Trends und Entwicklungen
3
Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Memorable customer experiences : a research anthology
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Bridging tourism theory and practice
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Business strategy series
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City branding : theory and cases
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Die kreative Organisation : Führungsverantwortung wahrnehmen ; kreative Mitunternehmer entfesseln ; Chancen im globalen Wettbewerb gestalten
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Economic geography
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Erfurter Hefte zum angewandten Marketing
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Events und Sport : Stand und Perspektiven der Eventforschung
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Fallstudien zur Betriebswirtschaftslehre
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Handel und Internationales Marketing/Retailing and international marketing
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of arts management
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of management inquiry
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Journal of service research : JSR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Managing consumer services : factory or theater?
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Markenkommunikation und Beziehungsmarketing
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Markenmanagement
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Marketing : ZFP ; journal of research and management
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Innovation and creativity in festival organizations
Larson, Mia
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10009130558
Saved in:
2
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
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