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type_genre:"Fallstudie"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Telecommunications industry"
~subject:"Telekommunikation"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing research : JMR
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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
;
Srivastava, …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
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