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type_genre:"Fallstudie"
~isPartOf:"McGraw-Hill series in marketing"
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Journal of promotion management : JPM
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Ethics in marketing : international cases and perspectives
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Instrumentarium zur Bearbeitung segmentierter Märkte
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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ROI in action casebook
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The Irwin series in marketing
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Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
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Advertising and promotion management
Rossiter, John R.
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Percy, Larry
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1987
Persistent link: https://www.econbiz.de/10000782620
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